Planner Intern | 08.2017-12.2017

ciweiexperience

 

Assisted in identifying new business opportunities. Planning an international volunteer program in Cambodia and negotiating with local partners.

 

Creative Director | 07.2016-06.2017

Undergraduate Project

 

Cooperated with the commercial client-“DR. SOP”, an English Education Consulting. Analysed and evaluated the performance of their official website and FB fan page, then developed creative IMC plans and executed it. Produced plenty of eye-catching copies to establish the brand image. As a result, we achieved a double goal. The engagement in FB increased 50% and sales grew 20%.

 

Marketing Research | 09.2016-07.2017

Taiwanese Mobile Payment Market Research

 

Our undergraduate thesis aimed to explore Taiwanese consumers' attitudes and behavior toward mobile payments by using a quantitative research model. After analyzed and interpreted the data, we gave some future suggestions to mobile payment industry in Taiwan.

 

Strategic Planning Intern | 08.2015-09.2015

Opti. Marketing Agency

 

Collected and compiled industry trends, case studies, competitor information and consumers analyses for Lian Hwa Foods. Assisted in developing marketing plans and identifying specific marketing tactics to build on target audiences.

 

Production Assistant Intern | 06.2015-08.2015

Key Point Production House

 

Participated in the whole video production process. Assisted in casting, pops making, script writing. Developed a creative script for Liver Prevention Foundation and executed it.

 

Team Leader | 03.2015-12.2015

University-Industry Program

 

Developed Integrated Marketing Communication proposal for KFC and Shopee and presented to the management directors of J. Walter Thompson and United Advertising. Our plan "shine" in front of several teams.